Targeting My Audience

I have targeted my audience through many different ways, I will show a few of these using screenshots from my video and explanations.

 Here I have made sure that my music video matched my album cover for the single, this will make the song seem a lot more recognisable to the audience.

 Here i have targeted my audience through the use of stylish current trends that would appeal to my ideal viewer. I have made sure my female character dresses and accessorises to make her image look desirable and relatable.

 Here I have done the same as previously stated, but I have done it with clothing instead of accessories.

 Here I have targeted my audience through the scenic mise en scene and my female actors carefree nature. This creates a role model aspect that my ideal viewer would find appealing and aspirational.

Here I have made sure my male actor uses direct mode of address as he sings the love song. This appeals to the female audience through sex appeal and makes them feel as if he is singing to them. I have also done the same below but with the female actor. This also can connect the male audience as they feel as if she is reacting to them buy lovingly looking into their eyes.