Digipak Feedback

After completing my digi-pack and poster for my album 'For Your Love', I received feedback from my teacher and target audience.

DIGIPACK

WHAT WENT WELL 

• Subtle images that grab the attention of the audience
• Likes how i have kept the image small and not tried to fill the screen with the image like most people have.
• The direct mode of address of the singer is very strong, powerful and effective
• Excellent use of black and white colours throughout the packaging
• Recognised that this is a digipack and not just a CD
• Recognisable identity imagry such as barcodes, iTunes logo and universal logo 
• Interesting use of effects 
• Good photoshopping around the image to create black screen, but keeps glow of the fairy lights 
• Really unique and effective font. Stand out and grabs attention
• Likes how titles of songs are of different sizes- very unique

EVEN BETTER IF

• CD inner is opaque- make one solid background to show what it is

POSTER

WHAT WENT WELL

• Excellent use of image and text
• Dates of digipack release are made clear
• Same font and colour scheme used throughout
• Important information is made clear to the audience by text size ect.
• Use of album cover as poster is effective as it creates a mental link between the album and the poster

EVEN BETTER IF

• You had more reviews of the album on the poster to take up the empty space near the release date of the album

Questions my teacher asked me about my Digipack and Poster

1) What media term explains the imagery of the artist looking into the camera/straight at the audience?

I used Direct Mode of Address for my images in my digipack because it was important to me that the audience felt an instant connection with the artist. I felt as if my singer (Luke) was not addressing the audience it would create a separation between the two and make it feel as if Luke did not want to connect with them and is if he thought he was 'better' than them. I asked Luke to look at the camera softly to illustrate the genre of his music through his eyes. It is an acoustic album, with mainly love music. This had to be portrayed through his body language and the fonts and styles used on my Digipack.

2) Explain what font I used- where is it from and why did you decide to use it?

I obtained my font from www.dafont.com and the name of my font is 'Blake'. I chose this font due to it not looking typically 'romantic', it can be seen as having a hard edge to it but also as being artistic. The length and skinniness of the font is almost representative of the artist himself, this also makes the font look more soft and loving. The dots inside of the letters and the dots used on letters such as 'E' or 'A' creates a harder exterior, suggesting that Lukes music is not one sided and he does have a versatile genre.