Friday, 27 February 2015

Digipak Research

As part of the marketing for my artist, we have to create a magazine advert and a CD design including a lyric book.


 Keaton Henson
Keaton Henson is an English folk rock musician, visual artist and poet from London. As a musician Henson usually sings and plays guitar. Henson suffers from serious stage fright and, as a result, he rarely plays concerts. This lack of self confidence is highly evident in Henson's album art, which rarely includes images of him. Alternatively, he uses draw/painted art, which sometimes includes a painting or drawing of himself. I feel as if this is highly effective as it allows the audience to feel as if their is some mystery about the artist. This also compliments his genre of music. However, for my album art, I would like to include an actual image of my artist. 

 James Vincent McMorrow
James Vincent McMorrow is an Irish singer and songwriter. I really like the use of transparency in his album covers. It helps join the mise en scene together and makes the image look more liquid. The use of blur and lighting in this image also creates a slightly angelic feel coming from the artist, maybe this has been done to hint the genre to the audience and to ruminate the artist himself  


 Laura Marling
Laura Beatrice Marling is a folk singer-songwriter and musician from Eversley, Hampshire, England. Similarly to Keaton Henson, Marling tends to to be in many of her album covers, she uses art as an alternative. In this album it looks more as if it could have been a photo with an edit on to make it look like a painting, or it is actually a painting. The black and white colours used in the image illustrate the raw simplicity and independence of her music. Her basic album cover also stops the audience from obsessing over artist images and makes them focus on the music.

 Tom Odell
 Thomas Peter Odell is an English singer-songwriter. He     released his debut extended play, Songs from Another Love, in 2012 and won the BRITs Critics' Choice Award in early 2013. A strong aspect of Odell's album, that none of the others i have analysed so far uses, is the use of direct mode of address. This is where the artist stares directly at the sense of the camera when the picture is being taken, to allow the audience to feel a connection with the artist. He is 'addressing' his audience with his eyes, making them feel included. I will be sure to use this in my album. The cobbled street background is also creative as it shows his heritage and nationality within the image.




Paloma Faith
Paloma Faith is a British singer, songwriter and actress, known for her retro and eccentric style. Faith released her debut album Do You Want the Truth or Something Beautiful? in 2009. Faith has a very obvious retro feel about her and her artwork, the use of technicolour and cinematography highlights this massively. Faith also uses direct mode of address to target her audience with. The simplicity of this album is incredibly intriguing, from the use of a plain background, to the lighting around her giving her an almost halo glow around her. 














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