Conventions of the Digipak Form

1. What is a Digipak and how is it similar/different to an album cover?

- A Digipak usually includes extras such as bonus tracks and video elements.

2. What does a Digipak net look like and how many faces are usual?

- A Digipak is a foldable case in the form of a net which can be constructed and folded in many various ways. It can have any where between 4-8 faces and it always contains the CD. 

3. What do we usually find on the various faces of the Digipak?

- On a simple 4 faced Digipak it would include:

• THE FRONT:  would be the image of the artists or in some instances a scenic shot if that links to brand identity. The front also includes the artist name and the album name. This makes it easier to spot when the Digipaks are on shelves or in stores even online. 
• THE MIDDLE 2 FACES: The left hand side might contain a lyric book which will have the lyrics to all the songs on the CD. This however can vary and different artists might want different things but this is the most common. The right hand side of the inside usually holds the CD but behind is a picture. Again this could be a shot of the artists of something that link to artists or any of the tracks in particular. 
• THE BACK: The back is where we have the list of tracks including any featuring artists and this can include, bonus tracks and videos. The back will also contain the record label, barcode and price for purchases in stores and in some cases a "Parental Advisory" icon if some tracks are explicit.

4. Does there need to be a connection between the faces on the Digipak?

- There does need a connection between the faces, this helps audiences to understand the brand identity and the album. Otherwise it would look random and unprofessional.




Below is an example of a Digipak: