Target Audience Profile

Ideal target audience for a female:

• 18-25 years of age
• Student/art student----> colourful hair
• Interested in alternative and acoustic music
• Interested in health foods and healthy living
• Drinks a lot of tea
• Ambitions-----> Film director/part time artist
• Fashion-----> Dr. Martins, skinny jeans, naggy tops, denim jacket

Ideal target audience for a male:

• 18-25 years of age
• English student/music student
• Interested in soft music/jazz/acoustic music
• Interested in health foods and healthy living
• Drinks a lot of tea
• Ambitions-----> writer/poet
• Fashion----> British Ralph Lauren preppy wear