How You Can Use Language To Address Your Audience

After researching album adverts with the same genre as mine, I have relaised that there are several pursuasive aspects to a magazine advert that mine should also include:

• iTunes logo- in order for people to purchase the album this must be included. The iTunes logo shows the audience that the product is availible to be purchased online. The logo is familiar to the general public, so therefore will increase the liklihood of it being purchased.
• Encouraging language- such as “buy now” or “availiable now in sotres and online” makes the audience feel almost rushed into buying the product, it creates a sense of urgency as if the product will run out. It also appeals to a range of age groups and abilities, i.e. if they are familiar with the internet or not.
• Ratings and quotes- from trustworthy companies are always useful in boosting sales as it gives a level of guarantee to the product being sold. Its almost confirming that the audience will enjoy the product. It imporves the reliability of the product being ‘5 star’
• Special features and bonus tracks included- this makes the purchase sound ‘more than worth its money’ because the audience are getting more out of the purchase than just the track/single.