Music videos are
created for very similar reasons, involving both the band and the music itself.
To ensure that a product is successful, many of these conventions are followed,
but on some occasions they are also challenged. The forms and conventions of
music videos are to:
-
Show off
the members of the band
-
Make the
song memorable to viewers
-
Show
viewers what the band is about e.g. personalities
-
Represent
the band positively
-
Make the
music genre of the band clear
- Parallel editing
- Conventions of the specific music genre
- Narrative
- Edit to the beat of the music
- Intro dialogue (e.g Material Girl) of SFX (e.g Hit Me Baby One More Time)
- Usually one edit every second
- More than one setting
- Artist performance - Lip-syncing
- Parallel editing
- Conventions of the specific music genre
- Narrative
- Edit to the beat of the music
- Intro dialogue (e.g Material Girl) of SFX (e.g Hit Me Baby One More Time)
- Usually one edit every second
- More than one setting
- Artist performance - Lip-syncing
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